SPECIAL SYMPOSIUM: Setting the Agenda for Food Marketing and Economics Research

2010 Annual Conference (October 19, 2010)

Co-Sponsored by: The Agribusiness, Food, & Consumer Economics Research Center (AFCERC) and the Food Distribution Research Society (FDRS).

Texas A&M University’s Agribusiness, Food, & Consumer Economics Research Center (AFCERC) – formerly the Texas Agribusiness Market Research Center (TAMRC) – in cooperation with FDRS, celebrates the reinvigoration of the 40-year old center with a professional symposium focused on discussion of a future agenda for food marketing and consumer economics research.

PROCEEDINGS of the Special Symposium

Welcome and Introduction:  Dr. Gary W. Williams, Texas A&M University

Opening Session: CRITICAL ISSUES AND RESEARCH PRIORITIES FOR FOOD MARKETING

Keynote SpeakerDr. Laurian J. Unnevehr, Director of the Food Economics Division, Economic Research Service, U.S. Department of Agriculture
The Food System and Public Health:  Issues for the Food Industry

 

Invited SpeakerDr. Robert Norberg, Deputy Executive Director, Research and Operations, Florida Department of Citrus
Optimizing the Research and Promotion Needs of Specialty Crops

Contributed Paper Session 1: CURRENT RESEARCH IN FOOD MARKETING

Moderator: Dr. Victoria Salin, Chief Financial Officer, AFCERC, Texas A&M University

Dr. Chung L. Huang, Professor, Department of Agricultural & Applied Economics, The University of Georgia 
Demand for Healthy and Unhealthy Food: Implications on Obesity

Tiziana de Magistris, NEED TITLE, Department of Agricultural Economics and Engineering, University of Bologna
The Role of Sensory Attributes in Marketing Organic Food: Some Findings from a Qualitative Study

Dr. Senarath Dharmasena, Research Associate, AFCERC, Texas A&M University
Use of Diversion Ratios in Addressing the Consequences of Tax Policy Associated with Non-Alcoholic Beverages

Contributed Paper Session 2: PROMOTION AND FOOD MARKETING

Moderator: Dr. Oral Capps, Jr., Co-Director, AFCERC, Texas A&M University

Dr. Morgaine Gaye, Senior Lecturer, Department of Art and Design, Nottingham Trent University, England
Advertising & the Advent of Olfactory Marketing

Dr. Henry W. Kinnucan, Professor, Department of Agricultural Economics and Rural Sociology, Auburn University
Goodwill and Export Promotion Dynamics

Dr. Geoffrey Pofahl, Assistant Professor, Morrison School of Management and Agribusiness, Arizona State University
A Multiple-Discrete/Continuous Model of Retail Price Promotion

 

Dr. Brad Rickard, Assistant Professor, Department of Applied Economics and Management, Cornell University
Towards a Better Understanding of Consumer Response to Advertising for Fruits and Vegetables

 

Contributed Paper Session 3: SPECIAL TOPICS IN FOOD MARKETING

Moderator: Dr. Gary W. Williams, Co-Director, AFCERC, Texas A&M University

Dr. Benedict C. Posadas, Associate Extension/Research Professor of Economics, Mississippi State University, Coastal Research and Extension Center, Mississippi Sea Grant Extension Program
Economic Alternatives for Gulf of Mexico Oyster Processing Sector

 

John M. Urbanchuk, Technical Director, ENTRIX
Food versus Fuel-Redux

Wrap up Session: Conclusions and Future, Dr. Oral Capps, Jr., Texas A&M University